The Toronto Star and thestar.com announced today that the Company has removed the mandatory registration feature from its Internet site, making it even easier for readers to access Toronto's best site for local, continuously updated news, blogs and information.
"We believe that in order to be competitive in the online news and information space, growth of both audience and page impressions will be the cornerstone of our success. Further, we believe that the key to that growth is through the removal of all barriers, including registration," said Michael Goldbloom, Publisher, Toronto Star. "Our online readers have told us that registration is an inconvenience. We listened to our readers, and we've removed mandatory registration from our site."
thestar.com will continue to gather limited information from online readers who choose to register on a voluntary basis. In addition, there will be some areas of the site that will still require online readers to enter personal information, such as contest forms, placing a classified advertisement, discussions and newsletters.
The Toronto Star and thestar.com are committed to responding to feedback from its readers and as such, will include readers' input and opinions in the redesign of thestar.com, scheduled for 2006.
"thestar.com will begin planning for a full redesign early in the new year," said Sharon Dean, Director of Electronic Publishing, Toronto Star. "We look forward to receiving the valuable feedback that our online readers are known for providing and to including as much of that feedback as possible in the updates that we make to the site."