Consider this recent post by clickz.com' s Zachary Rodgers:
The Online Publishers Association found more than a quarter of Internet users now watch video online weekly... With growth comes the thrilling comparison online marketers get to make with television. Finally, the Web competes with the idiot box in its own language -- video -- with audiences approaching cable network proportions.
Rodgers' take is specific to prospects for the online video advertising, given that advertisers spend only a fraction of the ballooning online ad dollars in the video realm, and doesn't address is what users are watching. But the OPA study gives this breakdown:
News clips, viewed by 66% of those surveyed, are the most commonly watched type of online video, followed by movie clips and trailers at 49%. However, sports highlights are watched most frequently, with 48% watching at least once a week, and 11% watching daily.
Thestar.com has dabbled in video over the past few months as we experiment with the form. Photographer Bernard Weil shot several video reports from New Orleans and other areas hit by last summer's Hurricane Katrina. We link to movie trailers for our featured movie on our Movies page each week. And we regularly offer Quicktime movies that combine narration by our reporters and photos shot by Star photographers - the latest being a short movie to go with a story about women and children murdered in a Mexican town, narrated by reporter Linda Diebel and featuring photos by Carlos Osorio. The movie was also offered in an video iPod-ready version.
Is video important to the stories you read on thestar.com? Would you expect to see breaking news video, or entertainment clips -- or amateur video provided by other readers? Would you use an iPod to watch video accompanying a story? As always we value your opinion so please share your thoughts and ideas by using the comments link at the bottom of this post.